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Quality DanceSport of 2019 on CCTV! 18/06/2020

2019 WDSF GrandSlam Series Standard Final Shanghai | © Egli

Chinese DanceSport fans and enthusiasts will have an unprecedented opportunity to watch Standard, Latin and Breaking through Best of DanceSport and Grand Slam series of 2019 on CCTV-5.

The marvelous possibility saw its daylight when SPORTFIVE (newly branded Lagardère Sports, and the WDSF Asian Media Rights Partner) shook hands with the Chinese broadcaster CCTV for a contract for exposure of all the Best of DanceSport and Grand Slam series in CCTV´s sports channel. CCTV-5 covers the mainland China and Macau area, with a viewership of more than 1 billion people.

With this deal DanceSport rises to same category, as regards audience exposure of this size, with other international major sports federations, which have had the possibility to reach the spectators through gigantic CCTV-5. Due to the recent renewed collaboration established with SPORTFIVE, this unique opportunity reached also DanceSport, of which the WDSF is extremely proud. The CCTV-5 exposure will take the visibility of Standard, Latin and Breaking to a new level, alongside with other significant sports: the 2019 WDSF production of quality events provide an excellent content to fill the void of real-time events.

 

 

China Central Television (CCTV) is the predominant state-owned television network in Mainland China. CCTV has a network of 50 channels broadcasting different programmes and is accessible to more than one billion viewers in six different languages. Most of its programmes are a mixture of news, documentary, social education, comedy, entertainment, and drama. CCTV-5 and CCTV-5+ are dedicated to sports. CCTV-5 is the broadcaster of the Olympic Games for the Chinese tv-audience, including Macau territory since 2019.

SPORTFIVE - Lagardère Sports and Entertainment, rebranded to SPORTFIVE at the end of May across its global and regional operations. The World DanceSport Federation announced on May 21st 2020, that it has appointed Lagardère Sports as its regional media rights partner for the Asia-Pacific region.