最精彩 12/10/2011

The Singaporean television channel U, one of several stations in the city state that is owned by MediaCorp, garnered excellent ratings with the 52-minute programme it had produced on the 2011 World Latin.

"Fantastic ratings last night!," a MediaCorp wrote to the World Latin organisers after the programme had aired on Sunday, 9 October, from 22:00. "Attached is a marketing sheet which was sent out to the trade to shout about the ratings!"

The detailed demographic breakdown of the audience seems to confirm what has always been assumed: female viewers are particularly appreciative of DanceSport. With channel U catering above all to "working professionals and the internet generation" (Channel U Website), its viewers should count among the primary targets of most advertisers too. Channel U certainly lived up to its own tagline, "The Most Exciting!", with the highlight programme on the 2011 WDSF World Latin. You can still relive the excitement right here!

Channel U/MediaCorp Singapore also produced the core content for the international highlight programme that was distributed worldwide by WDSF Television Partner IEC in Sports about two weeks ago. Let's hope that these broadcasters went above average with their ratings too!

Channel U Report

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