Show recent news

Latest News

  • Gabi And Anna @ Sportel

    Gabriele Goffredo and Anna Matus, two-time World Champions in the Latin American dances, visit Monaco and Sportel 2016, the Sports Marketing and Media Convention, on 25 October. There they showcase top-level DanceSport.

    24/10/2016 read more ...
  • New President For FIDS

    The Italian DanceSport Federation FIDS held its ordinary Elective General Meeeting on Saturday 22 October in Rome. Standing unopposed after the other two candidates had withdrawn, Giovanni Costantino was elected by acclamation.

    24/10/2016 read more ...
  • Combat Competition Manipulation | White Paper

    The members of the Presidential Task Force to Combat Competition Manipulation in DanceSport publish a "White Paper" that should serve as the basis to their discussions on and their efforts in improving integrity in DanceSport.

    22/10/2016 read more ...
  • Better Late Than Never

    At long last, the WDSF Communications team releases the second of its "My Very Best 2015" programmes: the Latin Edition. To say that it is merely a compilation of the very best Latin dancing during 2015 doesn't do it justice! It's more: it shows you the human side of it all!

    21/10/2016 read more ...
  • 2016 World Formation Standard

    The WDSF Sports Director advises the Member Bodies that the 2016 World DanceSport Championship Standard Formation will take place in Pécs, HUN, on 4 December. Another major event saved in less than one week!

    21/10/2016 read more ...
  • Meet The Elite

    The 2016 World Champions Latin, Gabriele Goffredo and Anna Matus, MDA, will be present at this year's SPORTEL convention in Monaco and showcase DanceSport to the leaders in the sports marketing and media industry.

    19/10/2016 read more ...

DanceSport Rakes In The Numbers 14/09/2011

2011 WDSF World Latin Finalists © Roland The World DanceSport Federation (WDSF) has long been using its YouTube channel to bring top-level DanceSport to a growing audience of young enthusiasts who tend to spend more time online than in front of a television set. Over the past few days, however, WDSF established entirely new benchmarks with the YouTube coverage on the 2011 World DanceSport Championship Latin.

For WDSF, as for many other International Sports Federations, the challenge has been to find the balance between protecting the exclusivity to event coverage granted to broadcasters around the world and meeting the exectations of the users of the alternative, young and global outlet YouTube. Building on recent experiences, the 2011 WDSF World DanceSport Championship Latin held on 10 September at the Suntec Convention and Exhibition Centre in Singapore was covered extensively through both, TV as well as YT.

A local host broadcaster produced the six-camera signal that will be distributed worldwide as a 52-minute highlight through WDSF television partner IEC in Sports. WDSF Communications, on the other hand, produced play-by-play action with a single camera and made it available as individual dances on YouTube - in nearly real time.

Catering to an international community of committed DanceSport fans, most of whom are active athletes themselves, WDSF Communications added instant results and some commentary on its website.

This formula is not new, having been pioneered by WDSF in 2010 and gradually refined with reporting on world and continental championships since then. What was notably different this time was the level of viewer interest generated by the online coverage. The "Live from Singapore" feed shattered all of WDSF's previous records with more unique visitors to its website than ever before, visitors spending 15 minutes average on the site, and, above all, record numbers of videos viewed through YouTube.

Remarkably, the trend continues for the fourth day running. On 13 September, three days after the Singapore World Latin, the WDSF channel, was ranked # 1 among the YouTube Partners in its primary territory Spain, where WDSF has its offices and where the channel is registered. It left some of the most successful Spanish channels and some of the strongest brands in all of sports behind. In second place for the day was the official channel of Champions League winner FC Barcelona.

DanceSport Total on 13/09/2011 WDSF ventured in earnest onto the YouTube platform when SportAccord, the organisation made up of all International Sports Federations, brokered a deal and provided its members with the opportunity to become a Partner Channel. More than 30 members are currently united with their channels on the SportAccord Sports Hub. Among all of them, WDSF was ranked first in numbers of videos viewed for the past 30 days (600,000+) and first in videos viewed per day (70,000+).