Show recent news

Latest News

  • No Visa, No World Gathering 

    We start our reporting about the World Latin and the two World Championships in Showdance with what are bad news indeed. Visa issuance has unfortunately been an issue for some who had planned to be in Chengdu, CHN, this weekend. 

    22/09/2016 read more ...
  • With A View To Chengdu

    Only a few more days until the 2016 World Latin and the two World Championships ShowDance get underway in Chengdu, CHN. The upcoming weekend, 24 and 25 September, will be taken up by three events that you are able to follow from the comfort of your home.

    20/09/2016 read more ...
  • I Am A Refugee

    We start into a week that will be concluded by two World Championships ShowDance with a look back at the winning performance in Saturday's WDSF PD European Latin ShowDance in Sibus, ROU: Kathrin Menzinger and Vadim Garbuzov, AUT, as "Refugees."

    19/09/2016 read more ...
  • A Long Time Coming

    If there ever was a project that fell behind the power curve, it must be this one: Standard and Latin versions of MY VERY BEST 2015 were supposed to be released on DVD in May. Nearly five months later we are proud to offer the two compilations through Vimeo on Demand.

    16/09/2016 read more ...
  • Across The USA

    The six-part "World DanceSport GrandSlam Series" that was produced by WDSF and USA Dance has started to air across the U.S. Public broadcasting stations in nearly all major markets show the programmes during primetime hours.

    16/09/2016 read more ...
  • The Perfect Ten

    Canadians Anton Belayev and Antoaneta Popova, who just started their rookie year as professionals, win all ten dances of the 2016 PD World Cup Ten Dance in Bratislava, SVK. Heidi Goetz reports about their exploit in the first PD competition.

    15/09/2016 read more ...
Archives

DanceSport Rakes In The Numbers 14/09/2011

2011 WDSF World Latin Finalists © Roland The World DanceSport Federation (WDSF) has long been using its YouTube channel to bring top-level DanceSport to a growing audience of young enthusiasts who tend to spend more time online than in front of a television set. Over the past few days, however, WDSF established entirely new benchmarks with the YouTube coverage on the 2011 World DanceSport Championship Latin.

For WDSF, as for many other International Sports Federations, the challenge has been to find the balance between protecting the exclusivity to event coverage granted to broadcasters around the world and meeting the exectations of the users of the alternative, young and global outlet YouTube. Building on recent experiences, the 2011 WDSF World DanceSport Championship Latin held on 10 September at the Suntec Convention and Exhibition Centre in Singapore was covered extensively through both, TV as well as YT.

A local host broadcaster produced the six-camera signal that will be distributed worldwide as a 52-minute highlight through WDSF television partner IEC in Sports. WDSF Communications, on the other hand, produced play-by-play action with a single camera and made it available as individual dances on YouTube - in nearly real time.

Catering to an international community of committed DanceSport fans, most of whom are active athletes themselves, WDSF Communications added instant results and some commentary on its website.

This formula is not new, having been pioneered by WDSF in 2010 and gradually refined with reporting on world and continental championships since then. What was notably different this time was the level of viewer interest generated by the online coverage. The "Live from Singapore" feed shattered all of WDSF's previous records with more unique visitors to its website than ever before, visitors spending 15 minutes average on the site, and, above all, record numbers of videos viewed through YouTube.

Remarkably, the trend continues for the fourth day running. On 13 September, three days after the Singapore World Latin, the WDSF channel, was ranked # 1 among the YouTube Partners in its primary territory Spain, where WDSF has its offices and where the channel is registered. It left some of the most successful Spanish channels and some of the strongest brands in all of sports behind. In second place for the day was the official channel of Champions League winner FC Barcelona.

DanceSport Total on 13/09/2011 WDSF ventured in earnest onto the YouTube platform when SportAccord, the organisation made up of all International Sports Federations, brokered a deal and provided its members with the opportunity to become a Partner Channel. More than 30 members are currently united with their channels on the SportAccord Sports Hub. Among all of them, WDSF was ranked first in numbers of videos viewed for the past 30 days (600,000+) and first in videos viewed per day (70,000+).