WDSF has defined its brand strategy in a way to allow for its properties – from the elite competition to a participatory programme reaching down to the grassroots level – to transmit the message of partners alongside those of DanceSport.
Everybody is capable of moving to music. Dance transgresses the barriers of age, gender and culture. Dance is part of the fabric of every society. And as millions around the globe move to the rhythms of their choice, they perform one of the most universal sporting gestures too.
Its very traits make DanceSport unique, its message global - and its appeal as diverse as the music that it is performed to.
Through its marketing department, WDSF is able to create customised packages of rights and privileges for its partners, offering them innovative programmes that match their marketing objectives to perfection.