The National Youth DanceSport Championships here in Chengdu comprise competitions for age groups Juvenile through Youth, i.e. young athletes born between 2004 and 1994. The Chinese DanceSport Federation (CDSF) estimates that more than 10 million children and adolescents in China have taken up the sport because of its unique appeal. The attire worn in competition is obviously part of that too!
Even though a strict CDSF dress code applies for the youngest dancers taking to the floor, they seem to find ways of expressing their individuality (and preferences for a brand) ... JUST DO IT.