The production effort which has brought unprecedented coverage on the GrandSlam Moscow and the 2017 Russian Open Championships (ROC) to massive online audiences (so far) was coordinated by RED SQUARE - a media group producing programmes like "The Voice," "Russia's Got Talent" and several other music and entertainment shows. It was supervised by RED SQUARE President Ilya Krivitsky himself, who had travelled to the GrandSlam Stuttgart with the President of the All Russian Federation of DanceSport and Rock 'n' Roll (RFDSARR), Mrs Nadezhda Erastova, to scout the production done from there and to look for ways of improving on it.
A strategic alliance entered into by RED SQUARE and the RFDSARR aims to generate high media visibility for DanceSport in Russia (and in this case abroad), with the first concepts of dedicated programmes currently under development. "The Dancing Planet" - an RFDSARR inititaive promoted by RED SQUARE - was a pilot project staged in Sochi earlier this October.
The live broadcasts from the Crocus Expo reached a cumulative audience of more than 70,000 over the two days. These broadcasts are no longer available as both Match TV and the WDSF broadcasters will air the highlight programmes. WDSF will make the 90-minute GrandSlams programmes available through Vimeo on Demand starting Friday 3 November.