Issue 2015/01: Sparkling New Partnership

::: ISSUE 2015/01 ::: DATELINE 05 MARCH 2015 :::

Sparkling New Partnership

The World DanceSport Federation (WDSF) is pleased to announce the conclusion of a global partnership agreement with Swarovski, the leading producer of precision-cut crystal for fashion, jewelry and home décor.

Under the agreement, Swarovski is named as the main partner for the WDSF GrandSlam Series, the six-leg series comprising 12 premier tournaments in the Latin American and the Standard dances. The partnership will debut with the Series’ inaugural leg that is held on March 7 and 8 in Helsinki, Finland.

Swarovski crystals have long brought sparkle to costumes and jewelry across the world of dance. By partnering with the governing body and by associating its name with the most elite tournaments held under the auspices of WDSF, Swarovski is forging even closer links with DanceSport. 

“Entering into an agreement with a renowned brand such as Swarovski strengthens the GrandSlam property further,” WDSF First Vice-President Lukas Hinder commented on the partnership. “Together with our organizers in the host countries, we have been running the series successfully since 2003. Having a strong global partner joining us at this point honors the efforts that have been made to establish the GrandSlams at the top of our four-tier open competition structure.”


About World DanceSport Federation – WDSF

Founded in 1957, the world governing body for DanceSport is currently made up of 89 national member bodies and 3 associate members. It is recognized by the International Olympic Committee. Its mission is to regulate and develop the sport for the benefit of millions of athletes at every level.

About the WDSF GrandSlam Series

The WDSF GrandSlam Series has the best DanceSport athletes competing in five regular legs in order to qualify for the Finals in the Latin American and the Standard dances. The regular GrandSlam legs are held in Helsinki, FIN, Wuhan, CHN, Hong Kong, HKG, Stuttgart, GER, Moscow, RUS. The Finals are held in Shanghai, CHN, in December.

About Swarovski

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity that goes beyond the manufacturing of crystal. Founded in 1895 in Austria, Swarovski designs, manufactures, and markets high-quality crystals, genuine gemstones and created stones, and finished products such as jewelry, accessories, and lighting. In addition, Swarovski Crystal Worlds was established as a unique venue dedicated to showcasing artistic interpretations of crystal.

Swarovski Entertainment collaborates with established industry partners and exceptional talent to produce international feature films, while the Swarovski Foundation supports creativity and culture, promotes wellbeing, and conserves natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,480 stores in around 170 countries, more than 24,000 employees, and revenue of about 2.33 billion euros in 2013. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2013, the Group generated revenue of about 3.02 billion euros and employed more than 30,000 people.

PR 2015/01 Sparkling Partnership