WDSF Appoints DICE Verse to Drive Global Broadcast and Sponsorship Strategy for DanceSport
Lausanne, Switzerland – 17th November 2025 – The World DanceSport Federation (WDSF) is pleased to announce the appointment of DICE Verse as a partner for the marketing and global sales of broadcast rights and sponsorship packages across its premier DanceSport events.
This strategic collaboration forms part of WDSF’s broader ambition to elevate the visibility and commercial value of DanceSport on the global stage, with DICE Verse’s DICE Sports division supporting the effort through a powerful international network and deep expertise in sports content distribution and monetisation.
Shawn Tay, WDSF President, commented:
“Partnering with DICE Verse marks a significant milestone in our journey to professionalise and globalise DanceSport. Their proven track record in rights commercialisation and media strategy will be instrumental in expanding our global footprint and delivering more value to our fans, broadcasters and partners.”
DICE Verse will work closely with WDSF to develop structured commercial packages for its leading international competitions, providing broadcasters with access to live coverage, highlights, and digital assets, while enabling sponsors to engage passionate and diverse audiences through innovative activations.
Sid Khemka, Founder and CEO of DICE Verse, said:
“DanceSport is a dynamic and culturally rich sport that deserves global recognition. We are honoured to be working with WDSF and look forward to introducing new commercial opportunities that will support the growth and reach of the sport worldwide.”
With DanceSport recently taking the global spotlight through its inclusion in the Paris 2024 Olympic Games in the discipline of Breaking, and with its continued inclusion confirmed for the Dakar 2026 Youth Olympic Games, this partnership comes at a time of immense opportunity for the sport, its athletes, and its growing fan base.
About WDSF
The World DanceSport Federation (WDSF) is the recognised governing body for DanceSport worldwide, overseeing competitive disciplines including Standard, Latin, Breaking, Hip Hop, Stage, Disco, Caribbean and more. WDSF organises international competitions, promotes development pathways for athletes, and works to increase global visibility of DanceSport at every level.
About DICE Verse
DICE Verse is a global entertainment and sports content ecosystem connecting broadcasters, OTT platforms, advertisers, rights holders, and producers. Through its DICE Sports offering, the company helps sports federations, leagues, and clubs maximise revenue and exposure through strategic distribution and sponsorship support.
Media Contact
Email DICE Verse: [email protected]
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