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  • Dancing 200 Days From Today

    The 2018 Winter Paralympic Games in PyeongChang, KOR, concluded last night with a ceremony featuring much dancing. Again! In October, the Olympic family will meet in Buenos Aires, ARG, when the dancing will be for medals!

    19/03/2018 read more ...
  • The In-Depth Interview

    Two bonus features are added to the Vimeo on Deman highlights packages we produce on the GrandSlams and the televised championships. The quarterfinal is the first and an interview with one of the ccouples the is the second.

    19/03/2018 read more ...
  • Friday Release: GrandSlam Latin Helsinki

    The highlight programme of the 2018 GrandSlam Latin Helsinki is available. Again, it is an entire package that awaits you: the main programme covering semi and final, the bonus quarterfinal and an interview with Marius and Khrys.

    16/03/2018 read more ...
  • The Latin Final In Brno

    It was with the five Latin dances that the 2018 European Champions in Ten Dance conquered their title. Here is the full-length final as it was recorded by our colleague Helmut Roland, who also did the still photography in Brno.

    14/03/2018 read more ...
  • More Ten Dance

    A live webcast on the 2018 European DanceSport Championship Ten Dance came out of Brno, CZE, already. Nevertheless, our recordings of both finals should be appreciated too. Here is the Standard Final in full length.

    13/03/2018 read more ...
  • 2018 European Ten Dance

    A complaint reached us that the 2018 European Championship Ten Dance did not receive the exposure it deserves through this website. If any of the dancers should feel that way too, we would certainly want to apologise.

    13/03/2018 read more ...

Social Media Campaigning 21/03/2013

A day with ...

Creative minds are backing up the organisers of the 2013 WDSF European DanceSport Championship Standard held on 20 April in the city of Aarhus, DEN.

The Sport Aarhus Events team around Finn Lyck approached WDSF Communications with an idea to promote the European Standard and its protagonists through innovative campaigning on social media.

In the lead-up to the event, a facebook page is to present some of the couples that will be dancing for the title at the NRGi Arena with visuals (videos and photos) produced by the couples themselves.

WDSF Communication Commission chair Heidi Goetz is rallying to get the nominated couples to participate in the promotional initiative by providing self-produced content to the Sport Aarhus Events team. "A day with ..." is the title for short vignettes that aim to show a broad audience how dancers prepare for the European Standard Championship. A script guides the couples on how to produce the raw material for the vignettes.

"A day with ..."

Martino Zanibellato - Michelle Abildtrup, DEN, helped the Sport Aarhus Events team produce a pilot, even though they will not compete in Aarhus.

qF3a7pQ2nPU|2013 WDSF European Championship Standard ⎪Aarhus, DEN ⎪Abildtrup - Zanibellato, DEN