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DanceSport on TV 12/02/2019

TV Broadcasting

We are working hard to produce high quality programs for TV. “Best of DanceSport” or “The GrandSlam Series” are two examples: our best competitions with our best athletes appeal to all kind of audiences in a selected number of sports TV channels around the World.

From kids to the elderly, everyone can enjoy DanceSport. And by bringing the beauty, aesthetic and sport aspects of Dance close to them on as many channels as possible we can expand the knowledge and familiarity of our wonderful sport to wider audiences worldwide.

Joana Subirana, a professional DanceSport athlete and a commentator for a Spanish TV network wrote to us:

“I got the job commentating on TDP after working on TV1's “Mira quién Baila” and later “Más que baile” on Telecinco. During that time, I met the director of Teledeporte Barcelona, with whom I stayed in more or less regular contact, thanks to her interest in DanceSport. One day, a few years later, I got a call from her. She was still interested in DanceSport and suggested we had a meeting to discuss a TV competition format. I suggested that instead of creating a television format, we should try and acquire the rights to DanceSport leagues, such as the international, European, World and GrandSlam leagues. The idea was to reach a wider audience and show the highest level of this kind of dance on TV. They liked my idea, so they decided to do one season and see how the audience responded. Everyone at TDP was very happy with the results and they've been commissioning new seasons ever since.”

In an upcoming newsletter later this week, we will ask and offer help for our National Member Bodies to reach their national tv-channels with a broadcasting package and a deal that is easy, cheap and yet offers the highest quality of production and the highest quality of DanceSport. Promoting DanceSport on a local, national TV network helps NMBs to promote their operations and events to the existing but also to new audiences.

We have compiled a turnkey deal for the 2019 GrandSlam Series. Twelve one-hour programmes as a series, all with international sound and cleared music, graphics, dope sheets and music cue sheets. For each programme the package includes also a 30-second trailer.

We hope many NMBs already have contacts to local broadcasters – and if they don’t this is their easy and effortless chance to start creating them. You speak the same language, you have the same interest.

One representative of a National Member Body informed us:

“For years, we have been struggling to get any DanceSport on TV. Our members were always complaining about this and the lack of visibility in media. After offering our local broadcaster a simple and easy turnkey package of the GrandSlam Series, with dates and all, and also some ideas for up-to-date commentators, they took the offer. And now we have twelve programmes coming up, by the national broadcaster, all over the country! This is a huge chance for us, as an NMB, to spread DanceSport to new audiences and to get wider exposure.”

DanceSport deserves to have bigger audiences and more viewers around the World, but we need help of our National Member Bodies to achieve it. And we are here to help them to do it.