BDDANCE x UDANCE

30 Years Inspiring Excellence in DanceSport
Official WDSF Partner

BDDANCE x UDANCE is a longstanding partner of the World DanceSport Federation (WDSF), combining decades of expertise in dance footwear and apparel with a shared commitment to supporting athletes and promoting DanceSport worldwide. Guided by the brand mission “Choice of Champions”, the brand has built a comprehensive ecosystem for dancers as part of the BD‑BlueDancer Group, including high-performance footwear (BD Dance), innovative dancewear (UDANCE, Dancebaby, Danzbaby), training platforms, competitions, media, and international business initiatives.

Founded in 1995 in Wuhan, China, BDDANCE x UDANCE has become a global leader in dance footwear, recognized for combining European craftsmanship with Eastern aesthetics. The brand firmly believes in “Champion’s Choice”, that every dancer has the potential to become their own champion. Its “Champion Series” is tailored for dancers who strive for excellence, designed to enhance performance, comfort, and artistic expression, and trusted by top international and national champions around the world.  With a focus on customization, ergonomics, and quality, BDDANCE x UDANCE ensures dancers feel confident, supported, and able to express their individuality on any stage, just as UDANCE advocates: “I Speak for Myself”, because every dancer is a unique protagonist.

BDDANCE x UDANCE has been a key partner in WDSF’s premier events, including the GrandSlam Series and as the Official Title Partner for the 2026 WDSF DanceSport Festival at the historic Winter Gardens in Blackpool, helping to elevate the standards of DanceSport and connect with a global community of athletes and enthusiasts.

xCh2NOqXeE0|BDDANCE x UDANCE Signing Ceremony during 2025 WDSF GrandSlam Final

Through its partnership with WDSF, BDDANCE x UDANCE supports the global development of DanceSport, providing athlete-centered products and contributing to the professionalization of competitions and events. The collaboration reflects a shared philosophy: prioritizing dancer experience, embracing innovation, and celebrating the artistry, athleticism, and diversity of the DanceSport community.

Guided by a dancer-first approach, BDDANCE x UDANCE continues to innovate across footwear, apparel, and training solutions, fostering inclusivity and versatility while honoring the brand’s 30-year legacy. By combining tradition with modern design, the brand empowers dancers of all levels to perform at their best and connect with a worldwide community of peers and champions.

_k6O9ww8_sQ|BDDANCE x UDANCE 30th ANNIVERSARY

Discover more about BDDANCE x UDANCE and their products at bddance.com.

Published on 15 March 2024 (last update on 21 April 2026)