WDSF Announces Exclusive Title Sponsorship of Blackpool´s 2026 WDSF DanceSport Festival by BDDANCE x UDANCE, Celebrating Fifth Year as GrandSlam Supporter
The World DanceSport Federation (WDSF) is thrilled to announce a new partnership with BDDANCE x uDANCE as the exclusive title sponsors of the 2026 WDSF DanceSport Festival, taking place in Blackpool, United Kingdom, from 25 to 29 March 2026. This collaboration marks an exciting chapter in promoting DanceSport, celebrating talent, and engaging DanceSport enthusiasts worldwide.
In addition to this new title sponsorship,BDDANCE x UDANCEcontinues its long-standing support of the WDSF GrandSlam Series, marking its fifth consecutive year as an official sponsor of this premier international competition series. This dual role highlights BDDANCE’s enduring commitment to both the Festival and the wider DanceSport community.
The BDDANCE x UDANCE partnership brings together WDSF’s international leadership with BDDANCE’s legacy of quality dance footwear and UDANCE’s innovative approach to dancewear, and youth engagement. Together, the organisations will elevate the Festival experience, offering participants and audiences unparalleled opportunities for performance, learning, and inspiration.
As part of the partnership, BDDANCE x UDANCE branding will be prominently integrated across the Event’s visual identity and communication channels, enhancing the overall Festival experience for all participants and audiences. The collaboration will also celebrate BDDANCE’s 30th anniversary, highlighting the brand’s legacy and its continued commitment to the evolution of DanceSport.
The Festival will showcase competitions, performances, and educational activations designed to inspire DanceSport athletes at all levels, while strengthening pathways from grassroots participation to elite international competition. This partnership underscores a shared commitment to excellence, inclusivity, and innovation in DanceSport.
Shawn Tay, President of WDSF, commented about this partnership:
"This partnership with BDDANCE x UDANCE marks a significant step forward in our mission to make DanceSport more accessible, inspiring, and memorable for participants of all ages. We are delighted to celebrate BDDANCE’s 30-year legacy while creating new opportunities for the global DanceSport community."
Vera Zhang, President of BDDANCE x UDANCE, also said:
"After 20 years alongside WDSF, BDDANCE is more than a DanceSport supplier, we are a community and platform, supporting dancers through every step with premium gear, and sharing in their moments of triumph.At this 30-year milestone, we look to the future with confidence. Together, we will deepen our partnership to shape the next chapter of the sport, through smarter training, elevated competitions, and wider participation.We believe that, together, we can bring DanceSport to more people than ever before and offer dancers around the world an even greater stage on which to dream and achieve."
WDSF looks forward to welcoming athletes, fans, and partners to Blackpool’s iconic Winter Gardens for a festival that promises to celebrate artistry, athleticism, and the enduring spirit of DanceSport. Welcome to the 2026 WDSF DanceSport Festival by BDDANCE x UDANCE!
Stay connected with us
Follow us on social media to stay up to date with all the news related to 2026 WDSF DanceSport Festival by BDDANCE x UDANCE:
Instagram: WDSF DanceSport / WDSF DanceSport Festival
YouTube: DanceSportTotal
Facebook: WDSF DanceSport
TikTok: WDSF DanceSport
X: DanceSportTotal
LinkedIn: World DanceSport Federation (WDSF)
Published on
