All Eyes on You Ever since 1895, Swarovski has been delivering crystals of an unmatched quality, craftsmanship and creativity that go beyond manufacturing alone. Their brilliance and versatility possess a magical ability to bring artistic visions to life across the creative spectrum, and they have become essential ingredients in contemporary design. For many years already, Swarovski crystals ensured that the fabulous costumes and the jewellery worn by top dancers on the international stage were a glittering success every time.

It was in March 2015 when Swarovski concluded a global partnership agreement with the World DanceSport Federation. Under this agreement, Swarovski is named as the main partner for the WDSF GrandSlam Series, the six-leg series comprising 12 tournaments in the Latin American and the Standard dances. By partnering with WDSF and by associating the brand with the federation’s most elite competitions, Swarovski forges new and closer ties to DanceSport.

The world’s best dancers go head-to-head in two contrasting disciplines: sensual the one, very posh and formal the other. It is no secret that all these dancers settle for nothing but the best. This makes the sparkling crystals from Swarovski – a beautiful amalgam of creativity, master craftsmanship and state-of-the art technology – a natural choice for the stars of the dance floor.

For the WDSF GrandSlam Series, Swarovski has created a set of unique trophies. These were developed with new technology and a computer-controlled machine cut that is unique to Swarovski. It produces concave and convex facets that capture all the elegance and precision of the dancers.The new cut gives crystal the added value of a new emotional component and offers designers a completely new language of form to achieve their personal visions. Go to crystals.swarovski.com!