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2013 European Standard

Aarhus | Danish for DanceSport 16/04/2013

Aarhus Dance The organisers of Aarhus Dance bring an enormous wealth of experience to the staging of the European Standard this year. The local club, the Aarhus Sportsdanserforening, has been an acclaimed host to premier DanceSport events ever since the 1970s. World and European Championships, GrandSlam competitions, ... The list is long!


And Last But Not Least ... 15/04/2013

The final pitch for the 2013 European Standard comes in form of a short commercial getting aired on Danish television and reminding everyone that a few tickets are still available for the DanceSport Gala at the NRGi Arena on 20 April.


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Exemplary 15/04/2013

A day with ... How the upcoming European Standard gets promoted locally and around Denmark by the organisers and Sport Aarhus Events is exemplary. For the past ten weeks, a social media campaign afforded the public an insight into the preparations for the championship by a number of couples from different countries.  "A day with ..." - personal accounts of how each couple spent a day getting ready for Aarhus - drove traffic to the event's facebook page and accrued some 1,200 likes in the process.

But that is not all. To increase awareness for the European Standard at the local level, the organisers gave free dance lessons to residents of all ages. "Europe's Biggest Dance Class" was the billing for these lessons staged with hundreds of participants at a Aarhus supermarket.

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